Wat Water, Blowing bubbles

AlterFood’s mission is to develop innovative and healthy brands, true alternatives of responsible consumption. They  approached us to create the branding for a sugar-free soft drink that has a little bit of a wild side. A few months later, Wat Water was born. For this project, we developed an iconic mascot, a duck shouting « Wat Wat », fizzing bubbles, and fruit illustrations that evoke the refreshing aroma of WAT. We developed the website with the same universe and spirit. Today this brand is distributed at Monoprix, Intermarché…