Tensai Tea, Organic iced tea with japanese soul
Alterfood
Branding
Packaging
Web Design
Packaging
Web Design
Japan
France
France
Tensai Tea is a premium organic iced. Selected in the pure Japanese tradition, the tea leaves come from organic farming. We created the brand name and packaging, both of which were inspired by the Japanese Tea Ceremony. Designwise, we emphasized the color of the product with a clean label, trustable simple illustration that evokes the texture and taste of the tea. Restaurants in Paris, London, and Brussels display the bottles on their shelves celebrating the design. The tea is sold in major supermarkets like Naturalia. We won the Silver Medal at the World Packaging Awards in 2018 for this project.