Rosés de Bordeaux, A breezy summer stroll

Bordeaux is one of the most well known wine regions in the world, but at that time, not for the Rosés. From design, packaging design, video, social media, event, installation, we created the whole identity and campaign of Rosés from Bordeaux, inspired by the summertime lifestyle, the Cap Ferret, and resembled a breezy summer stroll in the Bordeaux region. 

The whole campaign was a success, and Le Grand Apérosé had a huge impact on social media: 1500 people attending, 4M impressions, 250K Instagram story views, and 200K engagement.