National Shellfish Culture Committee

The National Shellfish Culture Committee asked us to find a way to target new consumers, particularly the younger generations, with seafoods. So we came up with a 360° campaign to capitalize on new food trends and deseasonalize shellfish consumption in order to make a connection with how people live and what they want to eat. This campaign around #momentsiodes broadcasted in partnership with Dentsu Aegis on national TV, digital channels, and in national train stations. This campaign targeted 7 million people and reached them at least 3 times. Primary KPIs such as watch time, CTR, and time spent on page performed well above benchmarks.