Michelin

Michelin asked us to create a full campaign. While everyone was stuck at home, Michelin asked us to create a few different campaigns for Valentine’s Day and for happy hours at home! Consumers could purchase a limited-edition food package prepared by Michelin Star chefs from New York City, Chicago, San Francisco, and Washington, D.C., and have it delivered directly to their homes. This program resulted in millions of organic impressions by foodies and chefs alike, highlighting the strength of the Michelin brand.