In early October Savencia proposed FAVOREAT to partner for it’s one week NYC pop up store launch in the heart of Soho.
The goal: Introduce Etorki, Saint Agur, Ile de France, Saint Andre, Chaumes and Supreme cheeses to gourmand New Yorkers
The design: Through videos, photography and models, FAVOREAT chose to highlight the different terroirs who identify each cheese of the group (Auvergne, Normandy, Basque Country..). On the walls, designs and visuals realized by the agency allow guests to interact and learn about cheese cuts and pairings.
Roland Barthélémy: IDF partnered with Roland Barthélémy, world famous maitre fromager who carefully prepared tasting plates and curated short classes about the art of cheese.
The experience: Guests could interact with products and finally walk away with a branded kit (bag, slate tray all branded with the event’s identity)
The pop up gathered over 5,000 visitors in a week and finally together with Roland Barthélémy got showcased on Time Square giant screens.